Environmental efficiency is about doing more with less.

But being less bad does not necessarily mean being good.

Being ‘Eco-Smart’ is about aiming to understand and establish ways in which we can have a beneficial impact on the environment.

It is becoming commonplace for every development to claim itself to be ‘sustainable’ when often it involves only a single idea, a micro-windmill or small PV cluster, as the emblem of its efforts.

At Genr8 we believe that a movement towards real sustainable development is much more challenging and requires thinking on a broader scale, from ethical investment funding through to the minutiae of decisions about materials and the future operation of our developments.