9th January 2023

Genr8 Supports Growth With First Marketing Hire

Genr8 Developments, Manchester-based regeneration specialists, has recently bolstered their team with the appointment of Tiffany Chevis.

Joining Genr8 as Head of Marketing, Tiffany previously worked at Sigma Capital Group where she gained significant experience in promoting new areas and re-energising interest in local neighbourhoods through their build to rent housing model, as well as engaging directly with residents and customers through an extensive events and communications strategy.

The appointment is part of Genr8’s ongoing gameplan to bring more expertise in-house to provide for greater levels of control and independence whilst strengthening their core business functions. This strategic move comes 18 months after Leonie Edwards joined as Head of Finance, and Warwick Smither as Development Director.

Tiffany Chevis said: “It’s a very exciting time to join the Genr8 team, with partnerships building momentum and a real appetite to build awareness of the impactful work the business does. I’m delighted to be a part of this journey to help Genr8 grow.”

Genr8 Developments’ new joint venture with Kajima Europe, Genr8 Kajima Regeneration Ltd, is another key facet to Tiffany’s hire in how the partnership’s communication builds, after recently winning two successful bids – Knowsley Council’s Huyton scheme and Newcastle University’s Campus for Ageing and Vitality.

Richard Ingham, Partner at Genr8 Developments, said: “Appointing our first Head of Marketing comes at a time when Genr8 is looking to the future successes of the business through new projects and our growing partnership with Kajima. Having Tiffany on board will help provide a clear sense of direction and purpose, and we look forward to seeing that story unfold.”

Tiffany will also be working on ongoing projects such as Smithfield, Stoke, with detailed planning in place for the next office and residential phase alongside the continued management of the Smithfield Works co-working space. The second phase at Genr8’s Rochdale Riverside development is also underway, where a new hotel and build-to-rent schemes are due to be built.