Lettings success as 40% of apartments at landmark BTR scheme snapped up

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The team behind Smithfield’s Clayworks apartments has announced that 40% of the apartments at the landmark build-to-rent scheme have been leased.

The score of lettings leaves the development in a strong position ahead of its official handover, which is scheduled for Q4 2020.

The build-to-rent concept is new for Stoke-on-Trent, with the team behind the development designing the apartments to cater for demand from professionals.

Clayworks is being developed by Genr8 Developments, the company behind Smithfield, and delivered in partnership with Fortior Homes, the city council’s wholly-owned private housing firm.

Genr8 and Fortior appointed LIV Group, a management company which specialises in the build-to-rent sector, to operate and oversee the lettings of the apartments.

Richard Ingham, partner at Genr8, said: “This is a very exciting announcement, and the fact that Clayworks has continued with such strong lettings during the lockdown period is testament to the quality of the scheme.

“Bringing people into the city centre is now more important than ever and  Clayworks and the wider Smithfield scheme will play a key role in helping to power the city back up after what has been a very tough time.

“Works continue on site, and we’re very much looking forward to welcoming the first residents into their new homes.”

Cllr Abi Brown, leader of Stoke-on-Trent City Council and Fortior board chair, said: “Clayworks is a real sign of investment and confidence in the city centre that will help kick-start further regeneration projects.”

Clayworks will feature 43 studio apartments, 44 one-bedroom apartments and 64 two-bedroom apartments.

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